17 Free Small Business Marketing Ideas
This can be tricky when trying to promote your business. When setting your budget, there are ways to market yourself to your customers without spending any money.
It has taken you a while and we have been thinking about marketing for you. Here are 17 free marketing ideas that will give your small business marketing efforts a boost without breaking your budget.
1. Google My Business
For local businesses, in particular, Google My Business profile has become one of the most effective free marketing strategies available. This free listing allows your business to appear on Google Maps, the local area of Google Search, and the sidebar dashboard of Google Search. Fill out your entire Google profile and refine each section to increase the number of relevant searches from nearby customers.
2. Content Marketing
The value of content marketing is too good to be ignored. Content is the property or queen of all businesses, and the right content can improve your local search engine optimization and find your business online.
Create high-quality content on your website, including an about page, product and service page, and blog posts.
3. Video Marketing
Videos are a popular free marketing method for small businesses. While recording a professional video and uploading it to YouTube will cost you a lot, you don’t need to hire a professional. It’s easy to do video marketing yourself on social media sites like Instagram and Facebook.
Video is a great way to make the all-important connection with your audience. Go behind the scenes and get creative with this free marketing tactic! Combine photos and videos for a good effect. Prepare a script to follow, but remember that a little joke never hurts.
Add a promotional message or a personal message, whichever is appropriate. End with a strong call to action – visit our website! Call us to make an appointment! Order your birthday cake today! Distribute the video on all possible channels including social media and video hosting sites.
4. Visual Marketing
Leveraging the power of visual media is important to your success in social media marketing like Pinterest and Instagram. Unfortunately, few small businesses have discovered the true potential of using these websites to build large online audiences. Regardless of your business, visual marketing is a free creative marketing idea that can help you connect with your target audience and achieve your marketing goals quickly.
Visual marketing doesn’t have to be expensive – here are 25 free tools you can use to rock visual marketing for your small business.
5. Email newsletters
Email marketing through email newsletters and email remains one of the reliable ways to get a high return on your investment. Personalized and targeted email content should be at the core of every email newsletter. For more guidance, check out email newsletter templates that will point you in the right direction.
Regardless of what you say in the email, the most important thing is to make sure that you create attractive subject lines for your emails. When using free marketing ideas, it is important to make sure that your efforts are not in vain. By creating creative subject lines, you can increase the number of people who open and edit emails.
6. Through advertising on social media
Social media platforms are an ideal free marketing tool for promoting your business as it allows you to get more benefits for your theoretical profit. If you’re not already on social media as part of your marketing plan, then you should.
Cross-promoting your social media posts is an effective way to display your content to large numbers of people. Make sure customers can find you on all social media channels by adding links to your profiles in the header, footer, or page of your website. To save time, you can plan ahead for your social media posting using social media automation tools.
8. Social communication
Improving social media sharing and building an online community is important to growing your small business. This contributes significantly to increasing awareness and brand awareness in the local market. Some companies use sweepstakes or contests and offer coupons and discounts for social media users to increase sales. Some have a direct dialogue to understand their customers’ feelings.
Regardless of your motivations, make sure you’re active on social media – think about persistence, community, collaboration, and engagement.
9. Tag users on social media
Tagging someone on Twitter and Facebook is an effective and free marketing tool for your business. Tagging expands the organic reach of your company to new potential target groups, you can increase your followers and acquire more customers. Integrate tagging into your social media strategy as a free marketing tool and watch your organic reach grow.
10. Use hashtags
Another free marketing idea for your small business is to integrate social media hashtags and Twitter marketing strategies.
Use hashtags like #smallbiz or #SMB for resources, advice, and topics popular in the small business industry. Think of hashtags like #marketing, #startups, or #entrepreneurs and find conversations with small businesses. If you’re looking for tips on how to meet like-minded small business owners, try #networking. There you will find tips and relevant information about networking and connecting online.
Keep things in the spirit of the Twitter community and share small business ideas using your hashtags.
11. Host a classroom or event
Share your expertise in your industry or demonstrate the features and benefits of your small business by hosting a personal classroom, event, or presentation. Free marketing tools like Eventbrite make it easy to plan and promote an event for your company. If you can’t host an event, attend local events that could benefit your business. You never know where to find your next customer or business partner!
12. Host a webinar
If reaching a personal potential audience doesn’t sound like your idea of a good marketing idea, then you can always host a webinar. Webinars are a free way to promote your business by providing useful information to potentially interested customers.
With web conferencing platforms like Webex and GoToMeeting, you can broadcast your webinar with just a few clicks of the mouse. Make sure to promote your webinar on social media or via an email newsletter a week or two before the event and include reminders for registrants so they don’t miss them.
13. A blog for your business
Small businesses can use blogs to drive traffic to their website, increase user engagement, improve online visibility, and improve search engines. Blogging is a proven way to promote your small business online and is a great way to tell stories about your business and provide useful information to potential customers. When done right, blogging can take your small business marketing to a whole new level.
Blogging about your business is easy and, as an expert, you can create high-quality content that will be useful to your audience. Blog posts don’t have to belong and complicated – think of a blog post like a lengthy Facebook status message. If you’re just getting started, here are some pointers on how to write your first blog post and 130 free blog ideas for your business blog. And easier than I thought!
Blogging is well worth the time and effort. Overcome your challenges and create content that can make your readers ask for more. Not sure what to write down? Here are 130 free blog ideas for your business blog.
14. Connect with bloggers and influencers
Knowledge and communication with famous bloggers and influencers gained momentum a few years ago when some PR agencies realized that the popularity of some blogs had surpassed the popularity of traditional media houses. It’s 2015 and it’s still worth connecting with relevant bloggers in a way that creates a win-win situation. Once you start building trust and relationships with bloggers and blogging networks, you have a platform for potential strategic business partners.
Combine them and you have the perfect free marketing tools for your small business. Attend events, meet a network of bloggers, and forge relationships with bloggers who can try out your product or service and write about it on their blog. It’s a win-win situation. Never underestimate its worth in aiding other marketing efforts.
15. Holding Social Media Contests
Running a contest or contest on social media or Instagram is a smart way for small businesses to apply for free or at a low cost.
If you own an interior design company, consider running a giveaway contest like Get a Virtual Bedroom Makeover. Ask attendees to share and tag your status with your company name and introduce your services to potential customers. Pick a random winner and do a virtual makeover through a series of video episodes or interviews where potential customers can tune in and ask questions when they change the winner’s room.
This will definitely leave a strong impression on the minds of all of these potential customers and thus build a great sense of trust in them.
16. Attend industry events
Attending trade shows, local events, and industry conferences is a smart way to take your small business to the next level. These events bring together business people from all industries looking for new marketing strategies to grow their business. It’s also a way to get in touch with like-minded people and establish new B2B contacts. Besides, these events contain exclusive seminars that will help you improve your skills in sales, social media, advertising, and other contemporary ways to promote your small business.
17. Create a business card graphic
One easy way to add to your email list is to collect emails about freebies. Collecting business cards as gifts gives you a lot of information about your audience that you can use to market yourself to new customers.
Knowing what part of the city your customers live and work in is important when designing an advertising campaign for your small business. Likewise, identifying areas of poor focus can help your small business develop an appropriate plan of attack to stay ahead of the competition. A business card graphic is ideal here.