Updated for 2020.
All of the marketing campaigns of the past year have one thing in common: They advertised more than just their brand.
The campaigns that we love and that have the greatest impact make us think about the industry, the world at large, and our place in it. Global and national businesses can easily do this, but it is also important that small businesses think outside the box.
Creativity in your marketing campaigns can help your company attract new customers.
Here are four of our favorite creative marketing ideas to use in your campaigns this year and next.
1. Look for advertising opportunities that are specific to your brand
Contests and freebies are great ways to get attention online. Everyone loves to win and through constant runs and inexpensive gifts we’ve managed to quadruple for one of our customers over the past two years.
You will get a commitment, but it takes more than that to convert that commitment into sales.
Focus less on what you offer and more on how you get people to participate. For example, offer an entry for new customers who like your Facebook page or for existing customers to refer a friend.
If you can create engagement that extends beyond the end of the contest, the giveaway is well worth it.
Pro Tip: Contests usually fail for one of two reasons: 1. They are asking your followers to be very qualified, or 2. The prize they are winning doesn’t match your target person. You don’t have to drop a car to get interested and excited about your gift, but the award and effort to qualify should be consistent and in line with your target individuals.
2. Let graphic design inspire your creative marketing
But what if you actually experimented with your website with that user before they clicked on your homepage?
For online and mobile marketing to actually inspire users to click your website, you need to prioritize the graphic design of your ads.
If you want to be creative with your digital marketing projects, you don’t have to be afraid to use stunning images that will grab the user’s attention.
Your audience should be able to see what your business is about from just one look at a digital advertisement. Only creative graphics can tell a story this way.
3. Draw the curtain using social media
In the past few years, “authenticity” has grown as a marketing buzzword and companies have been paying attention to it. Everyone tries to find new ways to show their customers who they really are.
Social media is the best platform for credibility as it removes the marketing medium. By posting photos and sharing stories, customers feel like they know what is going on behind the scenes.
You also have the option to respond to customer comments in real-time.
This way, you can get in touch with your customers without making them feel like they are being marketed.
4. Create content to be read
Nobody connects to the internet to feel like they are reading a textbook or a series of keywords taped together. If you are still putting keywords into your content, please stop now for all of us.
Today’s internet audience responds to engaging, creative, and valuable content.
This is especially true for your company blog.
A blog is the first place customers look when they have questions about what you are doing or how you can help them. The posts they find should have a real voice that respects the reader.
5. Snapchat filters
While Snapchat has kind of gotten a chin since its failed redesign some time ago, the truth is that people are still using the platform and Snapchat geofilters are largely undervalued.
If you are hosting an event, attending a conference, or just want to perform in a specific geographic area, you will likely get good visibility by creating a branded and fun GeoFilter.